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[¿Ü¼­ÇåÃ¥] Race for the world (Hardcover) [Àç°í: 1 ±Ç]
Race for the Worl ÁöÀ½ | Harvard Business Review Press Æ쳿
 

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¤ýÃâ°£ÀÏ : 1999 ³â 9 ¿ù 15 ÀÏ
¤ý364 pages ÂÊ | A5 ±¹ÆÇ (210x148mm) | ISBN : 9780875848464
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PROVIDES INSIGHTS ON WINNING GLOBAL STRATEGIES FOR BUSINESSES LOOKING TO INVEST SUCCESSFULLY IN INTERNATIONAL MARKETS

PREFACEVII
INTRODUCTIONXIII
PART I THE RACE
THE TRANSITION ECONOMY3(36)
RUNNING THE RACE39(28)
MIDGAME STRATEGIES: GAINING THE HIGH GROUND67(30)
KEEPING CONTROL OF YOUR DESTINY: THE97(36)
MARKET-CAPITALIZATION IMPERATIVE
PART II WINNING THE RACE
THE NATURE OF THE CHALLENGE133 (22)
A STRATEGY FOR THE TRANSITION ECONOMY155 (22)
BUILDING INTANGIBLE CAPITAL177 (30)
WINNING THE WORLD THROUGH SLIVERS207 (28)
CROSS-GEOGRAPHIC ARBITRAGE235 (26)
STRATEGY ONCE MORE: BUILDING GLOBAL VALUE261 (18)
PROPOSITIONS
SHAPING THE FUTURE279 (32)
NOTES311 (26)
INDEX337 (26)
ABOUT THE AUTHORS363

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