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| [외서헌책] E=Competitive Advantage (Hardcover) [재고: 1 권] |
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THE ESSENTIAL COMPLEMENT TO THE PATHBREAKING BOOK COMPETITIVE STRATEGY, MICHAEL E. PORTER'S COMPETITIVE ADVANTAGE EXPLORES THE UNDERPINNINGS OF COMPETITIVE ADVANTAGE IN THE INDIVIDUAL FIRM. WITH OVER 30 PRINTINGS IN ENGLISH AND TRANSLATED INTO THIRTEEN LANGUAGES, THIS SECOND VOLUME IN PORTER'S LANDMARK TRILOGY DESCRIBES HOW A FIRM ACTUALLY GAINS AN ADVANTAGE OVER ITS RIVALS. COMPETITIVE ADVANTAGE INTRODUCES A WHOLE NEW WAY OF UNDERSTANDING WHAT A FIRM DOES. PORTER'S GROUNDBREAKING CONCEPT OF THE VALUE CHAIN DISAGGREGATES A COMPANY INTO "ACTIVITIES," OR THE DISCRETE FUNCTIONS OR PROCESSES THAT REPRESENT THE ELEMENTAL BUILDING BLOCKS OF COMPETITIVE ADVANTAGE.
NOW AN ESSENTIAL PART OF INTERNATIONAL BUSINESS THINKING, COMPETITIVE ADVANTAGE TAKES STRATEGY FROM BROAD VISION TO AN INTERNALLY CONSISTENT CONFIGURATION OF ACTIVITIES. ITS POWERFUL FRAMEWORK PROVIDES THE TOOLS TO UNDERSTAND THE DRIVERS OF COST AND A COMPANY'S RELATIVE COST POSITION. PORTER'S VALUE CHAIN ENABLES MANAGERS TO ISOLATE THE UNDERLYING SOURCES OF BUYER VALUE THAT WILL COMMAND A PREMIUM PRICE, AND THE REASONS WHY ONE PRODUCT OR SERVICE SUBSTITUTES FOR ANOTHER. HE SHOWS HOW COMPETITIVE ADVANTAGE LIES NOT ONLY IN ACTIVITIES THEMSELVES BUT IN THE WAY ACTIVITIES RELATE TO EACH OTHER, TO SUPPLIER ACTIVITIES, AND TO CUSTOMER ACTIVITIES. COMPETITIVE ADVANTAGE ALSO PROVIDES FOR THE FIRST TIME THE TOOLS TO STRATEGICALLY SEGMENT AN INDUSTRY AND RIGOROUSLY ASSESS THE COMPETITIVE LOGIC OF DIVERSIFICATION.
THAT THE PHRASES "COMPETITIVE ADVANTAGE" AND "SUSTAINABLE COMPETITIVE ADVANTAGE" HAVE BECOME COMMONPLACE IS TESTIMONY TO THE POWER OF PORTER'S IDEAS. COMPETITIVE ADVANTAGE HAS GUIDED COUNTLESS COMPANIES, BUSINESS SCHOOL STUDENTS, AND SCHOLARS IN UNDERSTANDING THE ROOTS OF COMPETITION. PORTER'S WORK CAPTURES THE EXTRAORDINARY COMPLEXITY OF COMPETITION IN A WAY THAT MAKES STRATEGY BOTH CONCRETE AND ACTIONABLE.
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 Michael E. Porter
‘현대 전략 분야의 아버지’라 불리는, 명실 공히 경영전략의 세계 최고 권위자. 피터 드러커, 톰 피터스와 함께 세계 3대 경영석학으로 평가받은 바 있다. 경영학과 경제학을 가로지르고 개별 기업, 산업구조, 국가를 아우르는 연구를 전개해 지금까지 17권의 저서와 125편 이상의 논문을 발표했다.
저서 중 『경쟁전략(Competitive Strategy)』(1980) 『경쟁우위(Competitive Advantage)』(1985) 『국가 경쟁우위(The Competitive Advantage of Nations)』(1990) 3부작은 ‘경영전략의 바이블이자 마스터피스’로 공인받고 있다. 여기서 제시한 경쟁우위, 산업구조 분석, 5가지 경쟁요인, 본원적 전략, 전략적 포지셔닝, 가치사슬, 국가경쟁력 등의 화두는 전략 분야를 넘어 경영학 전반에 새로운 지평을 열었다. 프린스턴대학교를 우등으로 졸업하고, 하버드경영대학원에서 경영학 석사(MBA) 과정을 최우등으로 마쳤으며, 기업경제학 박사학위를 받은 뒤 불과 26세에 하버드경영대학원 교수로 임용되었다. 35세 때 하버드대 최연소 정년 보장 교수가 되었다.
맥킨지상, 애덤 스미스상, 조지 테리 도서상, 웰즈 경제학상 등을 받았으며, 2008년에는 미국 상무부에서 수여하는 ‘경제발전 평생공로상’의 초대 수상자로 선정되었다. 현재 하버드를 대표하는 ‘대학 석좌교수’로 재직 중이다.
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 Chapter 1. Competitive Strategy : The Core Concepts
The Structural Analysis of Industries
Generic Competitive Strategies
Overview of this Book
Part I. Principles of Competitive Advantage
Chapter 2. The Value Chain and Competitive Advantage
The Value Chain
Competitive Scope and the Value Chain
The Value Chain and Organizational Structure
Chapter 3. Cost Advantage
The Value Chain and Cost Analysis
Cost Behavior
Cost Advantage
Steps in Strategic Cost Analysis
Chapter 4. Differentiation
Sources of Differentiation
The Cost of Differentiation
Buyer Value and Differentiation
Differentiation Strategy
Steps in Differentiation
Chapter 5. Technology and Competitive Advantage
Technology and Competition
Technology Strategy
Technological Evolution
Formulating Technological Strategy
Chapter 6. Competitor Selection
The Strategic Benefits of Competitors
What Makes a "Good" Competitor?
Influencing the Pattern of Competitors
The Optimal Market COnfiguration
Pitfalls in Competitor Selection
Part II. Competitive Scope within an Industry
Chapter 7. Industry Segmentation and Competitive Advantage
Bases for Industry Segmentation
The Industry Segmentation Matrix
Industry Segmentation and Competitive Strategy
Industry Segmentation and Industry Definition
Chapter 8. Substitution
Identifying Substitutes
The Economics of Substitution
Changes in the Substitution Threat
The Path of Substitution
Substitution and Competitive Strategy
P...(하략) |
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