|
|
| [외서헌책] Bullwinkle on Business (Hardcover) [재고: 1 권] |
|   | ※ 도서의 상세한 내용은 아마존에서 확인하실 수 있습니다. [ 내용보기] |
-이 도서의 정가는 1달러를 1000원으로 환산하여 임의로 기록하였습니다.
SOONER OR LATER IT WAS BOUND TO HAPPEN. THE WORLD OF BUSINESS HAS NOW GROWN HUNGRY FOR A FRESH, NEW VOICE TO SPEAK OUT FOR ORGANIZATIONAL EXCELLENCE IN THE FREE ENTERPRISE SYSTEM. BUT WHERE IS A GREAT LEADER WHO POSSESSES THE STATURE, THE STAMINA, AND THE SWAGGER TO BE CALLED THE CONSUMMATE CEO? WHO CAN GRASP THE HELM OF BUSINESS IN A SHIFTING GLOBAL ECONOMY AND STEADY THE SHIP? WHO CAN CAPTURE THE CONFIDENCE OF CONSUMERS AND ANXIOUS BUSINESS PROFESSIONALS ON EVERY CONTINENT AND CALM THEIR ANXIETY WITH NERVES OF STEEL? LOOK NO FURTHER THAN FROSTBITE FALLS, MINNESOTA. CAST YOUR EYES TOWARD THAT IMPOSING FIGURE WITH ANTLERS SPREAD WIDE AND A PROFILE THAT PROTRUDES INTO NEXT WEEK. STEP ASIDE WARREN BENIS, KEN BLANCHARD, JIM COLLINS, STEVEN COVEY, SPENCER JOHNSON, DONALD TRUMP, AND EVEN JACK WELCH. MAKE WAY FOR THAT SUPERB SNOUT THAT BELONGS TO NONE OTHER THAN THE MAGNIFICENT MOOSE HIMSELF, BULLWINKLE. BUT HOW CAN A SOLITARY MOOSE, REVERED BY MILLIONS, MAINTAIN HIS COMPETITIVE EDGE AMIDST SO MUCH ACCLAIM? HOW CAN HE FOCUS IN THE BLINDING SPOTLIGHT OF FAME AND FORTUNE? HOW CAN HE SUSTAIN A SIGNIFICANT VALUE PROPOSITION WHEN HE CAN'T EVEN SPELL THE TERM? BY TEAMING UP WITH SOMEONE MORE TALENTED, INTELLIGENT, AND RESOURCEFUL, OF COURSE. AND SO THE SAGA OF BULLWINKLE J. MOOSE AND HIS BETTER ANGEL, ROCKET J. "ROCKY" SQUIRREL BEGINS. BULLWINKLE AND HIS BETTER ANGEL, ROCKY, BECOME THE CHIEF EXECUTIVE AND CHIEF PEOPLE OFFICERS, RESPECTIVELY, OF THE FROSTBITE FALLS MITTEN COMPANY. BUT BULLWINKLE IS SOON SEDUCED BY THE TRAPPINGS OF POWER AND PRESTIGE. HE BEGINS TO BELIEVE HIS OWN PRESS CLIPPINGS AND FORGETS WHO MAKES THE BUSINESS RUN AND WHO THE BUSINESS EXISTS TO SERVE. THE ANTICS OF BULLWINKLE'S BUNGLING AND MISGUIDED MANAGEMENT CONSULTANTS, BORIS AND NATASHA, ONLY SERVE TO AUGER THE MALADROIT MOOSE DEEPER INTO HIS OWN ENTROPY. FORMER COMMUNIST COMRADESNOW TURNED CAPITALIST COLLEAGUESFEARLESS LEADER (NOW CHIEFEVILOFFICER) SENDS HIS MOST NOTORIOUS SPIES TO STEAL WESTERN BUSINESS SECRETS. MR. PEABODY AND HIS ADROIT PUPIL, SHERMAN, USE THE WAYBAC MACHINE TO MONITOR LESSONS LEARNED FROM LEADERS THROUGHOUT HISTORY. THE BEAGLE AND HIS ADOPTED BOY ...(하략) |
 ACKNOWLEDGMENTS XI
PREFACE XV
INTRODUCTION XVII
ONE ESTABLISH A PERSONAL VISION OR REMIND ME WHY I'M DOING THIS 1
TWO DEVELOP A PEOPLE-CENTRIC BUSINESS CONCEPT OR CROSS YOUR FINGERS AND HOPE SOMEBODY OUT THERE LIKES THIS 19
THREE SEEK ANSWERS FROM THE PEOPLE WHO UNDERSTAND THE QUESTIONS OR THERE'S A MITTEN IN THIS MESS 41
FOUR GET THE PEOPLE WHO KNOW INVOLVED OR A GREAT TEAM BEATS A GREAT MOOSE EVERY TIME 65
FIVE MOTIVATE FOR MAXIMUM PRODUCTIVITY OR ORGANIZATION ANYONE? 85
SIX ASSEMBLE TEAMS BASED ON THEIR NATURAL MOTIVATION OR WHY IS THERE PAINT ON THAT MOOSE' 105
SEVEN INVOLVE THE TEAM WHEN THREATS AND OPPORTUNITIES APPEAR OR SOMEBODY CALL THE SWOT TEAM 125
EIGHT FIND A PLACE AT THE TABLE OR NEVER LEAVE A KNITTER BEHIND 147
NINE GROW THE BUSINESS OR MACHINES DON'T NEED NAPS 167
TEN MEET THE KOMPETITION WHERE IT LIVES OR WHAT'S THAT BLOWING IN FROM SIBERIA? 191 |
|
|  | 현재 Bullwinkle on Business (Hardcover)에 등록된 서평이 없습니다. |  |
|
|
|
