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| [외서헌책] E=What Would Google Do(Hardcover) [재고: 1 권] |
|   | ※ 도서의 상세한 내용은 아마존에서 확인하실 수 있습니다. [ 내용보기] |
-이 도서의 정가는 1달러를 1000원으로 환산하여 임의로 기록하였습니다.
A BOLD AND VITAL BOOK THAT ASKS AND ANSWERS THE MOST URGENT QUESTION OF TODAY: WHAT WOULD GOOGLE DO? IN A BOOK THAT'S ONE PART PROPHECY, ONE PART THOUGHT EXPERIMENT, ONE PART MANIFESTO, AND ONE PART SURVIVAL MANUAL, INTERNET IMPRESARIO AND BLOGGING PIONEER JEFF JARVIS REVERSE-ENGINEERS GOOGLE-THE FASTEST-GROWING COMPANY IN HISTORY-TO DISCOVER FORTY CLEAR AND STRAIGHTFORWARD RULES TO MANAGE AND LIVE BY. AT THE SAME TIME, HE ILLUMINATES THE NEW WORLDVIEW OF THE INTERNET GENERATION: HOW IT CHALLENGES AND DESTROYS, BUT ALSO OPENS UP VAST NEW OPPORTUNITIES. HIS FINDINGS ARE COUNTERINTUITIVE, IMAGINATIVE, PRACTICAL, AND ABOVE ALL VISIONARY, GIVING READERS A GLIMPSE OF HOW EVERYONE AND EVERYTHING- FROM CORPORATIONS TO GOVERNMENTS, NATIONS TO INDIVIDUALS- MUST EVOLVE IN THE GOOGLE ERA. ALONG THE WAY, HE LOOKS UNDER THE HOOD OF A CAR DESIGNED BY ITS DRIVERS, PONDERS A WORLDWIDE UNIVERSITY WHERE THE STUDENTS DESIGN THEIR CURRICULUM, ENVISIONS AN AIRLINE FUELED BY A SOCIAL NETWORK, IMAGINES THE OPEN-SOURCE RESTAURANT, AND EXAMINES A SERIES OF INDUSTRIES AND INSTITUTIONS THAT WILL SOON BENEFIT FROM THIS BOOK'S CENTRAL QUESTION. THE RESULT IS AN ASTONISHING, MIND-OPENING BOOK THAT, IN THE END, IS NOT ABOUT GOOGLE. IT'S ABOUT YOU. |
 | WWGD?P. 1GOOGLE RULESP. 9NEW RELATIONSHIPP. 11GIVE THE PEOPLE CONTROL AND WE WILL USE ITDELL HELLYOUR WORST CUSTOMER IS YOUR BEST FRIENDYOUR BEST CUSTOMER IS YOUR PARTNERNEW ARCHITECTUREP. 24THE LINK CHANGES EVERYTHINGDO WHAT YOU DO BEST AND LINK TO THE RESTJOIN A NETWORKBE A PLATFORMTHINK DISTRIBUTEDNEW PUBLICNESSP. 40IF YOU'RE NOT SEARCHABLE, YOU WON'T BE FOUNDEVERYBODY NEEDS GOOGLEJUICELIFE IS PUBLIC, SO IS BUSINESSYOUR CUSTOMERS ARE YOUR AD AGENCYNEW SOCIETYP. 48ELEGANT ORGANIZATIONNEW ECONOMYP. 54SMALL IS THE NEW BIGTHE POST-SCARCITY ECONOMYJOIN THE OPEN-SOURCE, GIFT ECONOMYTHE MASS MARKET IS DEAD-LONG LIVE THE MASS OF NICHESGOOGLE COMMODIFIES EVERYTHINGWELCOME TO THE GOOGLE ECONOMYNEW BUSINESS REALITYP. 70ATOMS ARE A DRAGMIDDLEMEN ARE DOOMEDFREE IS A BUSINESS MODELDECIDE WHAT BUSINESS YOU'RE INNEW ATTITUDEP. 82THERE IS AN INVERSE RELATIONSHIP BETWEEN CONTROL AND TRUSTTRUST THE PEOPLELISTENNEW ETHICP. 91MAKE MISTAKES WELLLIFE IS A BETABE HONESTBE TRANSPARENTCOLLABORATEDON'T BE EVILNEW SPEEDP. 103ANSWERS ARE INSTANTANEOUSLIFE IS LIVEMOBS FOR...(하략) |
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